Testimonials

Ziv Glazberg “has a number of qualities making him one of the top people in the country for software patents. He stays up to date and is constantly improving his drafting. He is an outstanding computer scientist; he truly understands the field from a technical point of view. He is nice to work with, timely, and presents expenses upfront.” A favourite with big companies such as IBM, he also specialises in protecting the rights of sole inventors and employees. “I really appreciate his service, both in terms of response time and professionalism. It is clear that he has a deep understanding of his trade and is very sharp.” (Editorial 2015)

The estimable Ziv Glazberg runs Tel Aviv’s Glazberg, Applebaum & Co. He specialises in finding loopholes in the law which can best be exploited to clients’ advantage (Editorial 2016)

“The team at G&A Glazberg is responsive, cost effective and versatile; it provides strong support on litigation and commercial matters, as well as on prosecution and portfolio development.” The boutique is best known for its activity in the employee service inventions space, having been involved in seven such cases since – 2010 two of which went all the way to the country’s highest court. One recent example was its representation of Gideon Barazani against former employer ISCAR; in handing down its decision, the High Court of Justice called for new legislation in the field and for the right of employees to benefit from compensation for their inventions. The suit was masterminded by name partners Ziv Glazberg and Nadav Applebaum, who have also been racking up successes for IP-rich players such as Shmuel Ur Innovation, Skycure and IBM; in just 12 months, they procured around 30 US patents for IBM based on inventions in Israeli labs. “Glazberg is not just a top-notch patent attorney; he also really understands computers, which makes a big difference. He brings excellent domain knowledge to the table, is extremely smart, quickly grasps the issues at hand and is fun to work with.” Applebaum is a “veteran litigator who ably devises pre-trial strategies”. (Editorial 2017)

"G&A Glazberg, Applebaum & Co is a prolific filer. Since its establishment in the summer of 2010, it has handled several hundred prosecution matters for IBM, as well as drafting applications for a slew of start-ups, including Innovid and Anagog. It is no stranger to the courtroom either and recently put in a great showing for Ceronyx in a dispute with Technion Research and Development Foundation. Active on both sides of the contentious/non-contentious divide, the “extremely knowledgeable” Ziv Glazberg is the firm’s standout star. “He’s very professional and a pleasure to work with. His understanding of computer sciences is impeccable – he looks at things as both a patent attorney and a software engineer, which means less work for clients’ technical teams. Everything is sorted out fast and efficiently with him.” His fellow name partner Nadav Applebaum is an innovative problem solver, with experience handling precedent-setting cases before the Supreme Court." (Editorial 2018)

Ziv Glazberg wrote and filed a couple of my patents, and did an excellent job. I have worked with several other patent attorneys, and I know how difficult it is to write a good patent when the subject matter is highly technical. Ziv showed exceptional skills in understanding the core idea and working out the best way to patent it. I also find Ziv pleasant to work with and very reliable. I wholeheartedly recommend Ziv as the best patent attorney I have worked with.

I would like to recommend G&A Law office.
As the V.P of marketing at NIS I used G&A services for registering our trademarks and logos in the various countries we have been selling our products in and were planning to sell in the future. We were very pleased with their proffesionality, global experience and the quickness of their work.
Every time I needed a good advice they’ve provided it with patience (even when it was “against” their direct benefit- like advising me how to save money in the different applications and where my trademarks are less necessary or urgent).
I will surly continue to use their services in the future, and recommend my colleagues to do as well.

 

As ModusP’s patent attorneys for the past year, Ziv and the Glazberg & Applebaum team proved to be remarkable professionals making the IP process highly efficient while generating added value to our product and technology. 

 

We can say, without a doubt, that Ziv is one of the sharpest legal-technological minds ModusP has had the pleasure of working with. He has a rare combination of vast legal knowledge and experience, with extensive technological expertise. Ziv’s engineer's-passion for technical details and his perfectionism makes working with him extremely-efficient, and has contributed to our product and technological focus while building our IP. 

 

We warmly recommend Glazberg&Applebaum services to anyone who's seeking to create great IP.

Glazberg, Applebaum & Co., Advocates and Patent Attorneys is IBM’s lead counsel for all of its Israeli IP needs. Name partner Ziv Glazberg is ‘a pleasure to work with’. (Editorial 2015)

At Glazberg, Applebaum & Co., Advocates and Patent Attorneys, practice head Ziv Glazberg is ‘great for patents, a precise and thorough professional’. The team recently advised Livnat Poran on trade mark protection and also acted for TLV Media, as well as individuals that were involved in employee service invention lawsuits. (Editorial 2016)

G&A Glazberg, Applebaum & Co. has ‘wide technical expertise’, covering trade marks, patents and design. Ziv Glazberg provides ‘innovative advice’ to clients such as IBM, Conduit and Samsung. (Editorial 2017)

G&A Glazberg, Applebaum & Co is ‘among Israel’s best patent firms’ and also manages trade mark portfolios. Ziv Glazberg is ‘very knowledgeable in computer science’ and has expertise in cybersecurity. The team handles patent prosecution for Cyber 2.0. (Editorial 2018)

The art of the patent attorney lies in the ability to get the essence of the invention out of the engineer's head, to correctly position the invention between the numerous prior arts and put it on paper in such a way that the engineer himself will read and say: "Wow. I really invented something unique". Ziv's CS background coupled with great understanding of the IP protection realities has helped a great deal in shaping our IP package. Ziv spoke our language, which made the communication of ideas easy, fast and accurate. For software patents, Ziv is definitely the right choice.

Ziv is a very unique patent attorney since he is highly skilled both as a lawyer and as an engineer. I got to know him while working on the most challenging patent I was ever involved in. This patent was extremely complex both from the technical standpoint and by from the legal side. I was very worried about this one. Ziv proved to be profoundly able on both aspects. The claims were coherent, on the one hand, and percisely pointed out my innovation, on the other. Thanks to his work the application was well drafted and filed ahead of time. 

He left a huge impression.

We have been working with Ziv at Triapodi on all our IP and Trademark related activities. Ziv takes full responsibility for managing these activities end to end with very little effort on our end while delivering the results to the fullest. Ziv always makes himself available and is punctual with his schedule and results. I look forward to working with him in the future and highly recommend him.

I worked with Ziv on several patent applications. In all cases Ziv provided high-quality services. His CS background and his ability to quickly understand the matter in hand shorten and simplify the interactions between the inventor and the patent lawyer and lead to a clear patent applications. 

In addition to his professional qualities, Ziv is also very easy to work with. His is always courteous, patient, and fast to respond to questions and issues.