Ziv Glazberg “has a number of qualities making him one of the top people in the country for software patents. He stays up to date and is constantly improving his drafting. He is an outstanding computer scientist; he truly understands the field from a technical point of view. He is nice to work with, timely, and presents expenses upfront.” A favourite with big companies such as IBM, he also specialises in protecting the rights of sole inventors and employees. “I really appreciate his service, both in terms of response time and professionalism. It is clear that he has a deep understanding of his trade and is very sharp.” (Editorial 2015)
The estimable Ziv Glazberg runs Tel Aviv’s Glazberg, Applebaum & Co. He specialises in finding loopholes in the law which can best be exploited to clients’ advantage (Editorial 2016)
“The team at G&A Glazberg is responsive, cost effective and versatile; it provides strong support on litigation and commercial matters, as well as on prosecution and portfolio development.” The boutique is best known for its activity in the employee service inventions space, having been involved in seven such cases since – 2010 two of which went all the way to the country’s highest court. One recent example was its representation of Gideon Barazani against former employer ISCAR; in handing down its decision, the High Court of Justice called for new legislation in the field and for the right of employees to benefit from compensation for their inventions. The suit was masterminded by name partners Ziv Glazberg and Nadav Applebaum, who have also been racking up successes for IP-rich players such as Shmuel Ur Innovation, Skycure and IBM; in just 12 months, they procured around 30 US patents for IBM based on inventions in Israeli labs. “Glazberg is not just a top-notch patent attorney; he also really understands computers, which makes a big difference. He brings excellent domain knowledge to the table, is extremely smart, quickly grasps the issues at hand and is fun to work with.” Applebaum is a “veteran litigator who ably devises pre-trial strategies”. (Editorial 2017)
"G&A Glazberg, Applebaum & Co is a prolific filer. Since its establishment in the summer of 2010, it has handled several hundred prosecution matters for IBM, as well as drafting applications for a slew of start-ups, including Innovid and Anagog. It is no stranger to the courtroom either and recently put in a great showing for Ceronyx in a dispute with Technion Research and Development Foundation. Active on both sides of the contentious/non-contentious divide, the “extremely knowledgeable” Ziv Glazberg is the firm’s standout star. “He’s very professional and a pleasure to work with. His understanding of computer sciences is impeccable – he looks at things as both a patent attorney and a software engineer, which means less work for clients’ technical teams. Everything is sorted out fast and efficiently with him.” His fellow name partner Nadav Applebaum is an innovative problem solver, with experience handling precedent-setting cases before the Supreme Court." (Editorial 2018)