SheHulk lost her brand

In the fifth episode of the new nine-episode Marvel series, She Hulk, Jennifer Walters, the lawyer and alter ego of She-Hulk, the cousin of the Incredible Hulk, finds herself in a trademark infringement case with her nemesis, Titania. Such is the value of intellectualproperty, it is even a battle in the Marvel Cinematic Universe.

The episode sees Titania trademark the name "She-Hulk" for a new line of beauty products, which angers Walters, who eventually triumphs in the case.

While Marvel registered the trade mark "She-Hulk" in many territories, ensure you do the same, and look after your company's superpower.