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We have been working with Ziv Glazberg and the G&A team for the past three years and filed together patents in varied security-paradigms. During this time, we've recevied excellenet service from the G&A team, who are always responsive to our requests and provide useful advice. Particualrly, we've learned over the years that Ziv has a quick grasp and deep understanding in technology, combined with extensive legal knowledge that is transformed to down-to-earth actions to help us reach the targets we set out. We are very satisfied from our ongoing engagement with G&A and highly recommend choosing them as your IP firm.

Prior to working with G&A, we worked with several major international patent and trademark firms, none had the professionalism, dedication, diligence and customer caring as Ziv Glazberg and his team. We've received a great service, enjoyed fast timetables an value-for-money pricing. More over, Ziv's ability to cut through the noise, really impressed us and helped focusing our patents from many vague ideas to a collection of make-sense, patent-able claims. Ziv and his team are our go-to-patent-office and I honestly believe they provide the best service and results in the field of patents and trademarks in Israel.

Ziv Glazberg “has a number of qualities making him one of the top people in the country for software patents. He stays up to date and is constantly improving his drafting. He is an outstanding computer scientist; he truly understands the field from a technical point of view. He is nice to work with, timely, and presents expenses upfront.” A favourite with big companies such as IBM, he also specialises in protecting the rights of sole inventors and employees. “I really appreciate his service, both in terms of response time and professionalism. It is clear that he has a deep understanding of his trade and is very sharp.” (Editorial 2015)

The estimable Ziv Glazberg runs Tel Aviv’s Glazberg, Applebaum & Co. He specialises in finding loopholes in the law which can best be exploited to clients’ advantage (Editorial 2016)

“The team at G&A Glazberg is responsive, cost effective and versatile; it provides strong support on litigation and commercial matters, as well as on prosecution and portfolio development.” The boutique is best known for its activity in the employee service inventions space, having been involved in seven such cases since – 2010 two of which went all the way to the country’s highest court. One recent example was its representation of Gideon Barazani against former employer ISCAR; in handing down its decision, the High Court of Justice called for new legislation in the field and for the right of employees to benefit from compensation for their inventions. The suit was masterminded by name partners Ziv Glazberg and Nadav Applebaum, who have also been racking up successes for IP-rich players such as Shmuel Ur Innovation, Skycure and IBM; in just 12 months, they procured around 30 US patents for IBM based on inventions in Israeli labs. “Glazberg is not just a top-notch patent attorney; he also really understands computers, which makes a big difference. He brings excellent domain knowledge to the table, is extremely smart, quickly grasps the issues at hand and is fun to work with.” Applebaum is a “veteran litigator who ably devises pre-trial strategies”. (Editorial 2017)

"G&A Glazberg, Applebaum & Co is a prolific filer. Since its establishment in the summer of 2010, it has handled several hundred prosecution matters for IBM, as well as drafting applications for a slew of start-ups, including Innovid and Anagog. It is no stranger to the courtroom either and recently put in a great showing for Ceronyx in a dispute with Technion Research and Development Foundation. Active on both sides of the contentious/non-contentious divide, the “extremely knowledgeable” Ziv Glazberg is the firm’s standout star. “He’s very professional and a pleasure to work with. His understanding of computer sciences is impeccable – he looks at things as both a patent attorney and a software engineer, which means less work for clients’ technical teams. Everything is sorted out fast and efficiently with him.” His fellow name partner Nadav Applebaum is an innovative problem solver, with experience handling precedent-setting cases before the Supreme Court." (Editorial 2018)

"G&A Glazberg, Applebaum & Co is warmly praised by clients, especially in the area of software patents, for which it is “one of the top offices in Israel”. Notably excellent at maintaining long-term client relationships, G&A likewise has no trouble attracting fresh faces to its paddock; sitting alongside a more than 20-year relationship with IBM, the firm also serves newer clients Amiad Water Systems and machine-learning start-up Anagog Ltd. Also interesting is the firm’s outstanding litigation work with solo inventor Anat Berliner, which is a significant foray into an area that is set to grow over the next few years. Ziv Glazberg remains the focal point of the software prosecution practice. He easily translates technical language into patent poetry and “knows how to understand the essence of what he is trying to protect… he is efficient and effective and achieves phenomenal results which come with a relatively modest price tag”. Clients are extremely positive about the service they receive from Glazberg: “We find him highly professional, with deep legal knowledge, a sharp mind and profound technological understanding.” On top of all this, he is “extremely smart, fun to work with, goes into detail and provides a great service” – a combination clearly much-appreciated. Also turning heads is “the most experienced employee inventions lawyer in Israel”, Nadav Applebaum, a “creative and knowledgeable specialist who combines theoretical knowledge with hands-on experience”. One peer says: “He’s a fantastic commercial transactional lawyer and a great guy, who provides brilliant advice… we’d outsource work to him forsure.”" (Editorial 2019)

"“G&A Glazberg does a brilliant job bringing rough ideas to maturity and improving them along the way.” Its enviable roster of prestigious software clients includes IBM, with which the firm has a longstanding relationship: the firm has handled around 70 matters for the industry titan over a 12-month period alone. G&A has also cultivated new alliances with dynamic digital and software start-ups such as Anagog and Taboola – the latter one of Israel’s 20 unicorns. Clients put their faith in software leader and “exceptionally quick thinker” Ziv Glazberg, “who, as a former computer programmer, deeply understands software issues”. With three undergraduate degrees to his name and an inventor himself in 10 patent families, Glazberg “is undoubtedly one of the top people in the software area; not only does he have excellent drafting skills, he ensures that your patents align closely with your business goals”. Heading the contentious division is Nadav Applebaum, who has all the qualities clients look for in a litigator, including a killer instinct for cross-examination and an affinity for the finer points of the law. He has been busy this year nurturing the firm’s relationship with Amiad Water Systems, as well as sewing up major cross-border patent litigation for domestic start-ups and independentinventors." (Editorial 2020)

"The discerning choice of blue-chip technology companies and Israeli unicorns, G&A keeps a laser focus on quality that has given it significant momentum as a prosecution provider and global portfolio developer. Innovative thinking, a client-first mentality and sophisticated know-how in cybersecurity, machine learning, big data and the Internet of Things are its calling cards. Coming in for particular praise is Haifa-based leader of the practice Ziv Glazberg, a named inventor on eight US patents with a first-hand understanding of the innovative process: “Ziv is an extremely bright individual who quickly understands the most delicate technical details of complex subject matter.” One source comments: “I have convinced two different companies to transition their patent work to Ziv, such is his quality.” Major clients include IBM, for which he undertakes a substantial portion of its patent work in Israel, demonstrating impressive creativity in an area of patenting (software) that has become more challenging. His start-up clients include WalkMe, which provides a platform for guided walkthroughs for websites and apps. The other leading light of the practice is Nadav Applebaum, a tenacious litigator with a remarkable ability to identify and capitalise on opportunities that are overlooked by opponents. He is the leading expert on issues relating to service inventions and inventorcompensation." (Editorial 2021)

Ziv Glazberg wrote and filed a couple of my patents, and did an excellent job. I have worked with several other patent attorneys, and I know how difficult it is to write a good patent when the subject matter is highly technical. Ziv showed exceptional skills in understanding the core idea and working out the best way to patent it. I also find Ziv pleasant to work with and very reliable. I wholeheartedly recommend Ziv as the best patent attorney I have worked with.

We've been working with G&A for a while and gladly recommend them for their professionalism, outstanding service and helpful advice.
The firm has devised and executed an IP strategy specifically tailored to our needs as an emerging startup, helping us secure a US patent for our core technology in under a year. This move allowed us to signal to our partners about the importance of our innovative technology.
This experience and other excellent results are thanks to the high quality of the G&A attorneys.

I would like to recommend G&A Law office.
As the V.P of marketing at NIS I used G&A services for registering our trademarks and logos in the various countries we have been selling our products in and were planning to sell in the future. We were very pleased with their proffesionality, global experience and the quickness of their work.
Every time I needed a good advice they’ve provided it with patience (even when it was “against” their direct benefit- like advising me how to save money in the different applications and where my trademarks are less necessary or urgent).
I will surly continue to use their services in the future, and recommend my colleagues to do as well.

 

As ModusP’s patent attorneys for the past year, Ziv and the Glazberg & Applebaum team proved to be remarkable professionals making the IP process highly efficient while generating added value to our product and technology. 

 

We can say, without a doubt, that Ziv is one of the sharpest legal-technological minds ModusP has had the pleasure of working with. He has a rare combination of vast legal knowledge and experience, with extensive technological expertise. Ziv’s engineer's-passion for technical details and his perfectionism makes working with him extremely-efficient, and has contributed to our product and technological focus while building our IP. 

 

We warmly recommend Glazberg&Applebaum services to anyone who's seeking to create great IP.

Glazberg, Applebaum & Co., Advocates and Patent Attorneys is IBM’s lead counsel for all of its Israeli IP needs. Name partner Ziv Glazberg is ‘a pleasure to work with’. (Editorial 2015)

At Glazberg, Applebaum & Co., Advocates and Patent Attorneys, practice head Ziv Glazberg is ‘great for patents, a precise and thorough professional’. The team recently advised Livnat Poran on trade mark protection and also acted for TLV Media, as well as individuals that were involved in employee service invention lawsuits. (Editorial 2016)

G&A Glazberg, Applebaum & Co. has ‘wide technical expertise’, covering trade marks, patents and design. Ziv Glazberg provides ‘innovative advice’ to clients such as IBM, Conduit and Samsung. (Editorial 2017)

G&A Glazberg, Applebaum & Co is ‘among Israel’s best patent firms’ and also manages trade mark portfolios. Ziv Glazberg is ‘very knowledgeable in computer science’ and has expertise in cybersecurity. The team handles patent prosecution for Cyber 2.0. (Editorial 2018)

G&A Glazberg, Applebaum & Co has 'very strong capabilities in patent work' and 'is especially strong in the field of computer sciences'. Ziv Glazberg is hailed as 'an extremely smart, inventive and communicative lawyer', who has 'a real understanding of software' as well as experience in AI and cyber-related patent work. Glazberg handles Israeli patent work for clients such as IBM, Anagog, Cyber 2.0, and WalkMe, the last of which was voted Israel's most promising start-up in 2016. Moreover, the team handles worldwide patent portfolio management for Zeep HK and AKCess Pro. Other key clients in the patent space include Amiad Water Systems and OSR Enterprises. The firm also handles trade mark prosecution and worldwide enforcement. Glazberg manages trade mark portfolios for clients such as CommonSense Robotics, JM Smucker Company, and Innovid. (IP Filing and Prosecution Editorial,  2019)

G&A Glazberg, Applebaum & Co is 'a high-end specialist IP law firm', which has experience in a range of opposition proceedings, ownership disputes and enforcement matters. The team is jointly led by Ziv Glazberg and Nadav Applebaum, the latter of whom is acting for Dr Anat Berliner, an employee of ADAMA Agricultural Solutions, in relation to a compensation and royalties claim after her employer registered a patent for a chemical process, which Dr Berliner developed, without rewarding her as the inventor. In the trade mark space, Glazberg is representing Conduit in an opposition dispute with Apple concerning the client's Swiftic brand. The team is also involved in a series of high-profile copyright disputes in the luxury perfume industry. (IP Disputes Editorial, 2019)

G&A Glazberg, Applebaum & Co has a very strong patent prosecution and global portfolio management practice, which is sought after by major domestic corporates, Israeli inventors, and prolific multinational filers including IBM. The team also has experience managing trade mark portfolios for international companies. In particular, department head Ziv Glazberg advises Israeli and non-Israeli clients on the development of their patent portfolios worldwide. Another contact in the firm is Nadav Applebaum, who focuses on trade mark oppositions and other disputes; he also handles trade mark prosecution and registration.
Testimonials:
‘We are working with Glazberg Applebaum for over 7 years now and they are doing all our IP and patents work. They are always available, have deep understanding of our domain and are very professional and timely with their work for us.‘
‘Ziv Glazberg is working with us personally. He is a really bright person who gets the innovations immediately and offers very valuable insights and advice regarding our IP protection needs and policy.‘ (IP Filing and Prosecution Editorial, 2020)

G&A Glazberg, Applebaum & Co's IP litigation team is perhaps best known for its work in employee service invention lawsuits, though the practice group has experience across a range of patent, copyright and trade mark opposition and infringement cases, both at court and before the Israeli Patent Office. The disputes practice is headed by Nadav Applebaum, who since 2012 has been involved in two Supreme Court cases concerning the employee invention rights. Also of note, the team has been increasingly active in headline disputes involving major multinationals, and is currently involved in disputes against litigants such as Microsoft and Apple. (IP Disputes Editorial 2020)

G&A Glazberg, Applebaum & Co's IP litigation team is perhaps best known for its work in employee service invention lawsuits, though the practice group has experience across a range of patent, copyright and trade mark opposition and infringement cases, both at court and before the Israeli Patent Office. The disputes practice is headed by Nadav Applebaum, who since 2012 has been involved in two Supreme Court cases concerning the employee invention rights. Also of note, the team has been increasingly active in headline disputes involving major multinationals, and is currently involved in disputes against litigants such as Microsoft and Apple. (IP Disputes Editorial 2020)

G&A Glazberg, Applebaum & Co is heavily involved in all areas of intellectual property. It works with multinationals, domestic companies and research institutions on the registration and protection of their inventions, designs and branding. Computer-related patent applications are a notable area of specialism and the firm counts numerous tech companies in its client list. Ziv Glazberg, who focuses on patents, works closely with start-ups on the protection of their inventions; in 2020, he worked with four Israeli unicorn companies. Glazberg co-heads the practice with trade marks specialist Nadav Applebaum.

Testimonials
‘In the last ~15 years, I’ve had experience with about 5-10 different law firms, while working for several hi-tech companies / different fields. The overall “quality” in G&A is rather exceptional. The patent agents/lawyers I worked with in G&A are more intelligent (e.g. quickly grasp the technical subject matter), more autonomous (I can “fire and forget”) and more communicative (e.g. when processing feedback/remarks from the client; but also personally, e.g. humility!) than others that I’ve seen in the field.’

‘Ziv Glazberg, with his firm (G&A), keeps impressing me even after years of working together. I’ve worked with G&A for some years now, while being in 2-3 different organizations myself. Even the interns and other team members in G&A seem to be of higher quality than their competitors.’

‘If it’s not clear by now, I hold the utmost respect for Ziv Glazberg. I can safely vouch for him being one of the top professionals in his field in Israel. He’s an exceptionally bright individual. Apart from quickly grasping the technical subject matter, he further builds upon it and derives implications and suggested actions. In one of our first meetings, I suddenly realized that I’m not taking any notes as per my usual control-freakiness nature. This meant just one thing: I completely trusted him and his brains, and felt like I’m in the best hands possible.’ (IP Filing and Prosecution Editorial, 2021)

IP boutique G&A Glazberg, Applebaum & Co has a specialism in representing claimants in IP-related class actions, bringing claims against software companies for breaching agreements, as well as matters before the ILPO over fee reimbursements. Ziv Glazberg has a strong understanding of the needs of inventor clients, having been named as an inventor in 11 US patents. Nadav Applebaum, who founded the firm alongside Glazberg, acts for employees in ownership disputes with their employers. (IP Disputes Editorial 2021)

Ziv Glazberg wrote 4 software-related patents for Plexistor. All four were highly technical and he's done an awesome job on them (quality, on time, didn't take a lot of bandwidth from us, cost...). He even found two bugs we had in our drawings...

"What the team is known for: Well-regarded firm which garners particular recognition for its expertise in service inventions. Possesses notable experience handling patent matters for start-ups. Active on a range of IP mandates including patent and trade mark infringement, licensing matters and oppositions.
Strengths: An interviewee stated: "They are very pleasant and caring. They look at the whole picture and take care of the client's best interests."
One very happy client said: "What I value most is that at every stage the team always explained what my options were and how it would affect me in the long run."
Work highlights: Defended perfume manufacturer Oil de Lamor against claims of copyright infringement made by perfume manufacturers including Chloe, Giorgio Armani and Hugo Boss.
Notable practitioners:
Ziv Glazberg is appreciated for his capacity to "provide practical advice and solutions, personal treatment and - when needed - creative and 'outside the box' thinking." He possesses experience acting on a variety of contentious IP matters, with considerable knowledge of employee inventions." (Editorial 2019)

"What the team is known for Well-regarded firm which garners particular recognition for its expertise in service inventions. Possesses notable experience handling patent matters for start-ups. Offers expertise in the areas of software and hi-tech, particularly chip development and cybersecurity. Active on a range of IP mandates including patent and trade mark infringement, licensing matters and oppositions.
Strengths A client appreciated that "they are very dedicated, thorough and responsive," adding: "They really understand technology and come up with good ideas. They are very proficient with all the details."
Work highlights Represented Mrs Apfledorf in filing class action proceedings against Microsoft in relation to its Windows 10 update and the implication of this on its licensing agreement.
Ziv Glazberg advises clients on a wide range of IP disputes, with particular expertise in employee inventions. A happy client commented on his ability to "shape and adjust to customer needs," adding: "He has a very personal approach. He is very creative and unique in the way he thinks and creates the applications.
Ziv Glazberg is well regarded as a patent attorney and has an "amazingly good background in computer science," according to interviewees. Market observers say: "He is very diligent as a lawyer and very knowledgeable. He really understands the system and what will likely work and what will not."" (Editorial 2020)

"What the team is known for Well-regarded firm which garners particular recognition for its expertise in service inventions. Possesses notable experience handling patent matters for startups. Offers expertise in the areas of software and hi-tech, particularly chip development and cybersecurity. Represents clients from a broad range of sectors, including cosmetics, biotech and telecommunications. Active on a range of IP mandates including patent and trade mark infringement, licensing matters and oppositions.
Strengths: An interviewee highlighted the team's "comprehensive and thorough work and multidisciplinary perspective on matters concerning IP rights, combined with high-level service awareness."
Notable practitioners: Ziv Glazberg is well reputed for his expertise in service invention cases. An interviewee stated: "He has a great strategic mind, a set of high-level legal skills and a deep understanding of technology. Ziv Glazberg is described as "quick in understanding the invention and knowledgeable about its technological background." He has particular experience filing patents for hi-tech clients." (Editorial 2021)

The art of the patent attorney lies in the ability to get the essence of the invention out of the engineer's head, to correctly position the invention between the numerous prior arts and put it on paper in such a way that the engineer himself will read and say: "Wow. I really invented something unique". Ziv's CS background coupled with great understanding of the IP protection realities has helped a great deal in shaping our IP package. Ziv spoke our language, which made the communication of ideas easy, fast and accurate. For software patents, Ziv is definitely the right choice.

Ziv is a very unique patent attorney since he is highly skilled both as a lawyer and as an engineer. I got to know him while working on the most challenging patent I was ever involved in. This patent was extremely complex both from the technical standpoint and by from the legal side. I was very worried about this one. Ziv proved to be profoundly able on both aspects. The claims were coherent, on the one hand, and percisely pointed out my innovation, on the other. Thanks to his work the application was well drafted and filed ahead of time. 

He left a huge impression.

We have been working with Ziv at Triapodi on all our IP and Trademark related activities. Ziv takes full responsibility for managing these activities end to end with very little effort on our end while delivering the results to the fullest. Ziv always makes himself available and is punctual with his schedule and results. I look forward to working with him in the future and highly recommend him.

I worked with Ziv on several patent applications. In all cases Ziv provided high-quality services. His CS background and his ability to quickly understand the matter in hand shorten and simplify the interactions between the inventor and the patent lawyer and lead to a clear patent applications. 

In addition to his professional qualities, Ziv is also very easy to work with. His is always courteous, patient, and fast to respond to questions and issues.