Our Trademark-related ServicesG&A Glazberg, Applebaum & Co. handles registration and enforcement of trademarks. The services we offer include:
- Trademark filing in Israel and in other jurisdictions;
- Registration of international trademarks via the Madrid System;
- Handling Prosecution of trademark applications in Israel;
- Enforcing of registered and unregistered trademark rights in Israel;
- Trademark-related litigation in front of Israeli court and the Israel Patent, Trademark and Design Office, including opposition proceedings, trademark cancellation proceedings and trademark infringement proceedings.
What is a Trademark?A trademark is the protection provided by law to a business entity over its brand. Trademarks are considered the property of the business entity and allows to exclude others from making use of the same or similar a brand.
Under the Israeli Trademark Ordinance, trademark may be registered for any symbol used to identify the source of a product or service. The trademark may be letters, digits, words, characters, or any signal of a different form. A trademark may be associated with a particular design, or alternatively it may be a text-only word mark. In some cases, three dimensional marks may be allowed as well. Israel recognizes slogans as trademark eligible in some cases, and even more so when the same slogan has been registered outside of Israel in the priority application.
The legal protection of a trademark is conditioned on it having a distinct character, being it distinct character that is inherent to the mark, or be it destinctive character that was accented through the use of the mark in the Israeli marketplace.
The Israeli law provides for legal protection to unregistered trademarks as well. Under the Israeli Trademark Ordinance, an owner of a trademark that is well-known in Israel can exclude others from using the mark, even when the trademark was not registered in Israel. In addition, the passing off tort provides protection for unregistered marks as well as get-up, as long as the public recognizes their true source.
At Your DisposalThe law office of G&A Glazberg, Applebaum & Co specializes in intellectual property and in trademarks in particular. Our office handles trademark filings, prosecution and litigation.
To receive additional information or if you require trademark-related services, please contact us.