Innovid collaborating with MODI Media: penetrating the connected TV market


Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, announced a partnership with MODI Media, GroupM's advanced television business, to power MODI Media's over-the-top (OTT) advanced video delivery. The strategic collaboration strengthens MODI Media's ability to provide advertisers with smarter analytics to measure Connected TV performance as well as enable the ability to drive deeper consumer engagement with interactive pre-roll.